Wednesday, June 17, 2009

Mazda 3

Mazda 3, 2010

The Exterior design - expressive and emotional styling
A distinctive new front fascia is formed by the 5-point grille and openings at the front corners. These design cues combine with the sculpted shape of the hood and the bold, expressive lines that connect the hood to the front pillars. All the lines seem to flow into the center just below the 5-point grille, which creates a stronger expression of power and dynamism. From the side, the front fender line smoothly morphs into the beltline, clearly identifying the vehicle as a Mazda and communicating dynamism.

The Interior design : sophisticated, sporty, and high quality
The inside of Mazda 3 is a sporty yet highly refined cabin. The dashboard sweeps out from the center toward both sides with dynamic flair as though it is flexing powerful muscles. The large center display and controls are laid out around the driver to deliver just the right feeling of snugness. The angle of the center panel was adjusted after careful analysis of the driver's hand movement, producing a more stylish and dynamic design. A soft, wood grained surface with minimized parting lines on the top of the dashboard enhances the interior quality. The new interactive lighting control enhances the driver's connection with the vehicle.


The Powertrains for all driving experiences
The powertrains combine Mazda's typical Zoom-Zoom driving experience with excellent environmental performance to provide exhilarating driving. They transmit just the right amount of G force that perfectly matches the vehicle's actual acceleration. This provides the driver with a more refined experience of oneness with the car.

The Power steering, suspension and brake systems
To deliver just the right balance between fuel economy, light steering-wheel operation and a feeling of stability, all configurations of the all-new Madza3 are equipped with the Electro-Hydraulic Power Assist Steering system (EHPAS) that has earned high acclaim on the first generation Mazda 3.

The Highly rigid body
The basic development concept for the body shell of the all-new Mazda 3 was to improve the overall balance of the body's rigidity and ensure it firmly absorbs the reaction force of the dampers. To this end, particular attention went to reinforcing the area around the front and rear suspension mounts and the joint sections in each corner, which are subject to greater stress. Structural adhesive was used to strengthen the joints for the front and rear suspension towers, and spot welding was added to reinforce the joints of the door openings. The result is a substantial improvement in rigidity and body hysteresis (the degree of car body deformation due to repeated applications of torsional load).

Cabin environment - sense of oneness between car and driver
Aboard the all-new Mazda 3 is a new Human Machine Interface that contributes to the sense of oneness between the car and driver. The cabin interior is designed to allow the driver to concentrate on driving and also appreciate the level of quality in both design and the materials used.

A sporty cockpit that improves functional beauty
The new "zone layout" approach focuses on improving visibility and more intuitive controls which provide "a sense of the car and driver as one" and "a reassuring sense of confidence that frees the driver to concentrate on driving." First, the Mazda 3 development team integrated the information display and positioned it towards the front in the optimal "zone." This placed the information necessary while driving where it can be seen with the least amount of eye movement. Next, the engineers placed all the controls and switches within a single "zone" closer to the driver's hands. Designing the cockpit with controls and information display in separate zones frees the driver to concentrate on driving.

The Multi information display (MID)
Based on the concept of the zone layout, Mazda developed the Multi Information Display (MID). It clearly shows information on all the equipment needed while driving, such as the trip computer, audio system and compact GPS system (optional), which can be operated easily by switches mounted on the steering wheel.

The Seats that fit better, provide greater support and are more functional
The raised sides on the front of the seat cushions were made 20mm larger than on the first generation Mazda 3 to increase the leg support for a better fit. The seat backs were also extended by 35mm, which better supports the occupant's posture. Seat position adjustment controls were also evolved. The new power seat has a 3-position memory function. Upon approach to the car, the left-front seat automatically adjusts to the settings chosen by up to 3 different drivers by recognizing the code of the key fob. High-grade models feature standard sports seats.
The Safety
The Mazda focused on enhancing active safety equipment that supports the recognition and avoidance of hazards. Specifically, the cutting edge active safety technologies featured on the all-new Mazda 3 include ABS, Electronic Brake Force Distribution (EBD), Dynamic Stability Control (DSC) and Emergency Stop Signaling system(ESS) as standard equipments, and bi-xenon headlights with a pivoting adaptive front lighting system (option). New features include the Rear Vehicle Monitoring system (RVM), Tyre Pressure Monitoring System (TPMS) and Heated Wind Shield (option). The new model's passive safety systems are comprehensive and include Mazda proprietary highly-rigid and safe vehicle body technology, the Mazda Advanced Impact-energy Distribution and Absorption System, as well as front seat active headrests and a complement of six airbags, placing the all-new Mazda 3 at the level of the top marks in collision safety testing around the world.


Nissan 370Z

Nissan 370Z 2009

The new Nissan 370Z sports a shorter wheelbase, greater use of lightweight body materials, new engine with more horsepower and a new 7-speed automatic transmission with paddle shifters, as well as the world's first synchronized down/up shift rev control system for the manual transmission.
The full measure of the new model, designated the Nissan 370Z, one need look no farther than the subtle upswept line of the new rear quarter window. Quintessentially Z, the window is reminiscent of the original 1970 Nissan 240Z - a car that revolutionised the sports car world with its unique combination of performance, style and, especially, value. The new Nissan 370Z continues this philosophy, offering accessible performance, true sportscar handling and athletic, agile design.

The New Exterior: More athletic, more muscular, 100% Z.
The 2009 370Z's dynamic new styling offers dual benefits - a more aggressive appearance and a lighter, tighter structure for enhanced performance. The new Z's wheelbase is nearly 100mm shorter than the previous generation Nissan 350Z (2550mm versus 2650mm), accomplished by moving the rear wheels forward in the 2nd generation FM platform, while overall length is reduced by 70mm (4250mm versus 4320mm). At the same time, the overall width been increased by 33mm and the rear track by 55mm.
The more compact exterior dimensions and expanded use of lightweight materials help reduce weight, while at the same time the body structure has been extensively reinforced, improving rigidity.
Along with its new structure and stance, the Nissan 370Z has a taut new skin - one that looks completely new, yet completely Z. The exterior design incorporates intentional 240Z styling cues, a sleek aerodynamic shape, a "dynamic motion" feel with a dramatic cantilevered roof (with Nissan GT-R styling cues) and a "low visual gravity."

The 370Z's sleek silhouette is defined by its upswept quarter window design that is echoed by the dynamic upward curvature in the lower rocker panel and the sense of the taut sheet metal molding itself around the wheels and frame. Attention to detail and functionality is evident throughout the exterior design, including the addition of a turn indicator integrated into the Z logo mounted between the front wheel and door.

The Nissan 370Z Interior: putting the driver at the heart of the action
The interior design of the new Nissan 370Z continues the Z tradition of enhancing driving pleasure, no matter what the road or traffic conditions offer. Additionally, particular attention has been paid to the quality of the material, as well as the fit and finish.
The traditional 2-seat layout is built around a deeply scooped instrument panel with a full-length centre console separating the driver and passenger's seat. In the rear is an open luggage area with enhanced storage and accessibility.
The information layer provides enhanced visibility with easy access to all key data. The gauges are once again attached to the steering column, so the driver doesn't have to choose between the perfect steering wheel position and visibility of the gauges.

The Interior packaging is also enhanced from the previous generation, including the removal of the rear strut brace (replaced with less intrusive structural reinforcements) and by adding a new "shelf" area behind the seats, creating an ideal area for storing briefcases. A retractable cover is standard on the 370Z and locking glove compartment has been added.
Life on board has been improved thanks to the addition of an engine start and stop button, larger diameter dials and thanks to the use of premium-feel material on seats, armrest and door trims (depending on grade).

3.7-litre engine: the Z's heart and soul
As its new moniker suggests, the new Nissan 370Z is now powered by a 3.7-litre VQ37VHR engine with VVEL (Variable Valve Event and Lift). Along with its larger displacement, the new engine gives better power delivery all the way to the 7,000 rpm redline, improved low-end power and more high-end torque, creating an entirely new driving experience. Approximately 35 percent of the engine's parts are new, versus the previous design. Power is rated at 331PS, while torque is 366Nm. Engine output, figures for Europe are subject to homologation.
The new engine is backed by a choice of two new advanced transmissions, both designed to improve driver performance. The newly improved close-ratio 6-speed manual gearbox includes the world's first synchronized down/ up shift rev control system, which allows drivers of any skill level to experience perfectly smooth gear shifts every time. The "SynchroRev Control" function automatically adjusts engine speed when changing gear to the exact speed of the next gear position, essentially "blipping" the throttle to smooth out any down/up shifts.