Toyota iQ

Toyota iQ, 2009

The final production version of the revolutionary Toyota iQ made its debut at the 2008 Paris motor show. Last seen as a near-final design at the Geneva show earlier this year, iQ is a city car that is so innovative that - like the Toyota Prius - it stands as a major milestone for future vehicle development.

The radical thinking behind Toyota iQ turns conventional car design on its head. Toyota engineers went to extraordinary lengths to redesign, re-engineer or relocate components to achieve their goal of a car that is less than three metres long, yet has four seats inside with no compromise on space, comfort or driving fun.

Toyota iQ redefines what a car should be in today's era of congested cities and increased environmental awareness, not least by achieving carbon dioxide emissions levels that start at 99g/km. At the same time it is fun to drive with outstanding dynamics and advanced powertrain technology.

Hiroki Nakajima, Toyota iQ chief Engineer, explains: "For the development of iQ my research for a design concept befitting a stylish and small, sophisticated car began by envisioning the customer. My theory was that the group of people most suited to this car's style, small size and premium edge would be described as 'post-modern' - people who demonstrate independence in their choice of lifestyle and values."

Toyota iQ can be ordered from now, with delivery taking place in January 2009. Full-year sales volume for Europe is expected to be around 80,000 units.

DESIGN
Five years ago Toyota launched a programme to radically improve vehicle packaging, focusing on breakthrough solutions for miniaturising key vehicle features. The outcome of this project formed the basis for the development of Toyota iQ.

The objective was a new kind of city car, one that would accommodate four people within an overall length of less than three metres. The result was a landmark solution that will have a long term influence on Toyota's future vehicle development. Toyota iQ is the ultimate expression of refined, yet environmentally efficient urban mobility.

The extraordinary interior space in a car that measures just 2,985mm long, 1,500mm high and 1,680mm wide is a tribute to the determination and ingenuity of Toyota's design and engineering team.

The fact it can carry four people (three adults plus a child) in comfort and safety at motorway speeds, is just the beginning of the story. Starting with a clean sheet of paper, Toyota has created an ingenious and distinctive new city car. And with its proportionally large, 2,000mm wheelbase, Toyota iQ has a compact yet muscular stance that is like no other car.

Toyota iQ's design represents the essence of Toyota's J-factor heritage, which embraces the finest elements of Japanese aesthetics, such as miniaturisation and modernism. Most importantly it brings contradictory elements into harmony, such as "small yet spacious" or "hi-tech yet human".

J-factor is the foundation of Toyota's Vibrant Clarity design philosophy, through which long-standing paradoxes are resolved, such as how to create vehicles that are energised and dynamic, but at the same time rational and ingenious.

One of the three key elements of Vibrant Clarity is Freeform Geometrics, which can be seen in Toyota iQ's techno-organic design, for example, in the "manta ray" styling of the centre console.
On the outside another element comes into play - "Perfect Imbalance of Proportions". Large wheels are placed at the extreme corners of the vehicle to give a robust stance that belies the car's compact size.