Wednesday, March 24, 2010

Suzuki Swift

Suzuki Swift 2005

1. Introduction
A new kind of compact car. A new philosophy and a new beginning.
The 2005 Geneva Motor Show presents the ideal opportunity to introduce both our new Swift compact, as well as our fresh new brand philosophy, which we've chosen to call 'Way of Life!' Like all our products, the Swift has been designed to deliver a driving experience with genuine worldwide appeal.

The new Swift embodies a globally-oriented approach to product development and manufacture. From the very beginning of its development programme, a dedicated team of Suzuki designers and engineers collaborated closely with European automotive professionals and ordinary motoring enthusiasts in pursuit of Suzuki's best compact car ever.

Radical innovation: The story behind the new Suzuki Swift
Suzuki recently embarked on a radical new programme of innovation: a mission aimed at reaffirming and strengthening Suzuki's position as a compact-car innovator; a mission destined to yield vehicles embodying the unique DNA of a company that's not only a world leader in compact cars but also the world's dominant force in motorcycles.
The motoring public's first view of Suzuki's new way forward came at the 2002 Paris Motor Show, where Suzuki unveiled the Concept-S, a racy, rally-inspired concept vehicle that reflected influences from Suzuki's two- and four-wheel racing activities and combined the benefits of Suzuki's racing heredity with cutting-edge technological features.

2. Exterior design
A head-turning fusion of dynamism and stability
Suzuki's exciting new direction in car design is instantly apparent in the exterior styling of the new Swift.
In contrast to the monoform styling adopted for many vehicles in the supermini category, the new Swift has a 1.5-box style that communicates an unmistakable sense of dynamism and substantiality; it consistently earned praise among European motorists who collaborated with the design programme.

3. Interior design
A cockpit designed for true driving pleasure
Inside the new Swift, the driver enjoys an environment that reflects a focus on style, sportiness, and driving pleasure.
The wraparound look of the glass surfaces is continued in the cabin design, creating not only a chic look but also a feeling of involvement with the car and confidence in it. Sporty features including a three-spoke steering wheel, a spherical shift knob, and an illuminated ring around the speedometer make driving even more enjoyable.

4. Powertrain
Efficient, enjoyable performance for every driving situation

5. Chassis
Newly conceived systems for next-generation ride and handling
With the new Swift, Suzuki's chassis engineers targeted a dynamic driving experience together with a ride that feels sophisticated and comfortable. They achieved this difficult balance by integrating the body with a newly developed platform incorporating specially conceived chassis systems.
6. Safety and security
Class-leading protection from collisions and theft
Peace of mind for users is always a top priority for Suzuki, so the new Swift incorporates the latest technologies for safety and security.
Developing the body from scratch enabled the engineering team to realize an outstandingly crashworthy structure; one in which high-tensile steel and tailored blanks are used extensively to ensure lightness and strength. It also enabled the team to adopt structures (notably in the bonnet, fenders, wipers, and front bumper) that help protect pedestrians in the event of contact.

7. Utility
Cleverly arranged space for daily convenience
Although the new Swift has dimensions that make it easy to manage on the road, clever use of interior space realizes exceptional people- and luggage-carrying flexibility.
With all seats in use, the luggage area has a generous capacity of 213L (VDA). The luggage area is tall enough to allow a large suitcase to be loaded vertically. Plus, the luggage-area floor is smooth and flat thanks the newly adopted torsion-beam rear suspension.

8. Colours
A wide range of stylish body colours

9. An exciting worldwide promotion
This TVCF uses young world-class footballer Cristiano Ronaldo to promote the all-new Suzuki Swift's agile handling and dynamic performance. The TVCF features the Swift's agile handling as it chases a football through the city streets. Displaying the fine-tuned footwork of a world-class footballer, the nimble Swift is a world-class performer as well.

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